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How to Get Freelance Writing Gigs in the UK (Guide for Beginners)

Are you a freelance writer looking to find freelance writing jobs in the UK? Whether you’re a complete beginner or have some experience, there are many opportunities available to start your freelance writing career.

In this comprehensive guide, we’ll cover everything you need to know about how to find freelance writing jobs and become a successful freelance writer.

Why Become a Freelance Writer?

Before we dive into how to find freelance writing gigs, let’s discuss why you might want to pursue this career path:

  • Flexibility: As a freelance writer, you have the freedom to work from anywhere and set your own schedule.
  • Variety: Freelance writing allows you to work on a wide range of projects and topics, keeping your work interesting and engaging.
  • Income potential: With experience and skill, freelance writers can earn a significant income, often more than traditional employment.

Become a Freelance Writer: Essential Skills

To become a freelance writer, you need more than just a passion for writing. Here are some essential skills to hone:

  • Writing Skills: This goes beyond grammar, punctuation, and spelling, although those are certainly important. You’ll also need to develop a strong command of the English language, the ability to write in different styles and tones, and the creativity to craft compelling content that engages readers.
  • Research Skills: Thorough research is crucial for producing high-quality content that is informative and accurate. Learn to identify credible sources, gather information efficiently, and synthesize complex topics into clear and concise writing.
  • SEO Knowledge: Understanding Search Engine Optimization (SEO) will help you create content that ranks well in search engine results pages (SERPs). This can increase your visibility to potential clients who are searching for information online. Learn about keyword research, on-page optimization, and content strategy.
  • Communication Skills: Effective communication is key to building strong client relationships. Be clear, concise, and professional in your written and verbal communication. This includes actively listening to client needs, asking clarifying questions, and keeping them updated on your progress.
  • Time Management: As a freelancer, you’ll be juggling multiple projects, deadlines, and clients. Develop strong time management skills to stay organized, meet deadlines consistently, and avoid burnout. Use scheduling tools, prioritize tasks effectively, and learn to say no to projects that don’t fit your schedule or workload.

Types of Freelance Writing Jobs

There are many different types of freelance writing you can pursue, including:

  • Blog writing: Creating engaging blog posts for businesses and websites.
  • Copywriting: Writing persuasive copy for advertisements, websites, and marketing materials.
  • Content writing: Producing informative articles, guides, and other content for online publications.
  • Academic writing: Writing research papers, essays, and other academic content.

How much do freelance writers make in the UK?

Freelance writer salaries in the UK can vary widely depending on several factors, including experience, skills, niche, types of clients, and the specific projects they take on.

Average Freelance Writer Salary:

  • Annual: The average annual salary for freelance writers in the UK is around £36,633 according to
  • Hourly: The average hourly rate is about £18.79.


  • Entry-level: Freelance writers just starting out can expect to earn around £30,000 per year.
  • Experienced: Experienced freelance writers with a strong portfolio and specialized skills can earn upwards of £78,000 per year.
  • High-end: Some highly successful freelance writers in niche fields can even earn six-figure incomes.

Factors Affecting Salary:

  • Experience and Expertise: As with most professions, the more experience and expertise you have, the higher your earning potential.
  • Niche Specialization: Some niches, such as technical writing or medical writing, tend to pay higher rates due to the specialized knowledge required.
  • Client Base: Working with larger, well-established companies or high-profile clients often leads to higher paying projects.
  • Project Scope and Complexity: Larger, more complex projects typically command higher fees than smaller, simpler ones.
  • Negotiation Skills: Your ability to negotiate your rates with clients can significantly impact your earnings.

Resources for Finding Average Rates:

Remember, these are just averages, and your actual earnings as a freelance writer in the UK can vary significantly depending on your individual circumstances and career choices.

Building a strong portfolio, specializing in a niche, and actively marketing your services are all key to maximizing your earning potential in this field.

How to Find Freelance Writing Jobs in the UK

Now that you know the benefits and types of freelance writing jobs, let’s explore some effective ways to find work:

1. Job Boards

One of the best ways to find freelance writing jobs for beginners is through job boards. Some popular options include:

These boards post new writing jobs daily, making it easy to find opportunities that match your skills and interests.

2. Freelance Marketplaces

Freelance marketplaces like Upwork, Fiverr, and PeoplePerHour connect freelancers with clients looking for writing services. While competition can be high, these platforms can be a great way to build your portfolio and find consistent work.

3. Cold Pitching

Cold pitching involves reaching out to potential clients directly to offer your writing services. Research businesses and websites in your niche, and send personalized emails introducing yourself and explaining how you can help them with their content needs.

4. Networking

Networking with other freelance writers and professionals in your industry can lead to valuable connections and writing gigs. Attend local events, join online communities, and engage with others on social media to expand your network.

5. Create a Writer Website

Having a professional website showcasing your writing samples, services, and testimonials can help you attract potential clients. Make sure to optimize your site for search engines to improve your visibility online.

Pitching for Freelance Writing Jobs: How to Stand Out

Pitching is an essential skill for any freelance writer.

It’s your chance to make a first impression and convince a potential client that you’re the right person for the job.

But with so many other writers vying for the same opportunities, how can you make your pitch stand out?

Crafting a Compelling Pitch

A well-crafted pitch is more than just a summary of your skills and experience. It’s a persuasive argument that demonstrates your understanding of the client’s needs and your ability to provide a solution. Here are some key elements of a compelling pitch:

  1. Subject Line: Grab the client’s attention with a clear and concise subject line that highlights the value you offer. For example, instead of “Freelance Writer Available,” try “Experienced Freelance Writer Specializing in SEO-Optimized Blog Posts.”
  2. Introduction: Start with a personalized greeting and a brief introduction of yourself. Mention any relevant experience or mutual connections you may have.
  3. Client Research: Show that you’ve done your homework by mentioning specific details about the client’s business, target audience, or recent projects. This demonstrates your genuine interest in their work and your ability to tailor your writing to their specific needs.
  4. Value Proposition: Clearly articulate the value you bring to the table. Highlight your unique skills, expertise, and past successes. Explain how your writing can help the client achieve their goals, whether it’s increasing website traffic, generating leads, or boosting brand awareness.
  5. Writing Samples: Include links to relevant writing samples that showcase your style and expertise. Choose samples that align with the client’s industry or type of content. If you don’t have published samples, consider creating some spec work specifically for the client.
  6. Call to Action: End your pitch with a clear call to action, such as inviting the client to schedule a call or discuss the project further.

Pitching Tips and Tricks

Here are some additional tips to help you make your pitch stand out:

  • Keep it concise: Get to the point quickly and avoid rambling. Your pitch should be no more than a few paragraphs.
  • Proofread carefully: Typos and grammatical errors can make you look unprofessional. Double-check your pitch before sending it.
  • Tailor your pitch to each client: Don’t send generic pitches. Take the time to personalize each pitch to the specific client and project.
  • Be confident: Believe in your skills and your ability to deliver high-quality work. Your confidence will shine through in your pitch.

Following Up on Your Pitch

If you don’t hear back from a client after a reasonable amount of time, don’t be afraid to follow up.

A polite email or phone call can show your continued interest in the project and remind the client of your qualifications.

Remember: Pitching is a numbers game.

Not every pitch will be successful, but the more you pitch, the more opportunities you’ll create for yourself.

With persistence and a well-crafted pitch, you can land your next freelance writing gig and build a successful career in the UK.

Tips for Success as a Freelance Writer

To succeed as a freelance writer in the UK, keep these tips in mind:

  1. Develop your writing skills: Continuously work on improving your writing, grammar, and editing abilities to produce high-quality content.
  2. Specialize in a niche: Focusing on a specific industry or type of writing can help you establish expertise and command higher rates.
  3. Build a strong portfolio: Showcase your best writing samples to demonstrate your skills and attract clients.
  4. Set competitive rates: Research the market to determine fair prices for your services, considering your experience and the value you provide.
  5. Communicate effectively: Maintain clear communication with clients to ensure you understand their needs and deliver work that meets their expectations.

Frequently Asked Questions

1. How much can I earn as a freelance writer in the UK?

Rates for freelance writing vary depending on factors like experience, niche, and project type. According to a survey by ProCopywriters, the average day rate for freelance copywriters in the UK is £339. However, rates can range from £50 to over £1,000 per day.

2. Do I need a degree to become a freelance writer?

While a degree in English, journalism, or a related field can be helpful, it’s not a requirement to become a freelance writer. Many successful writers have built their careers through self-study, practice, and experience.

3. How do I price my freelance writing services?

When setting your rates, consider factors like your experience, the type of writing, and the time and research required for each project. Some common pricing structures include per-word, per-hour, and per-project rates. As a beginner, you may start with lower rates and increase them as you gain experience and build your reputation.

Final Thoughts

Freelance writing can be a rewarding and lucrative career path for those with a passion for writing and a willingness to put in the work.

By exploring various ways to find freelance writing jobs, developing your skills, and marketing yourself effectively, you can build a successful freelance writing career in the UK.

Remember to stay persistent, deliver quality work, and continually seek new opportunities to grow your business.

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