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Top 20 London Fashion Bloggers to Follow on Instagram

London has long been a fashion mecca, and the city’s trendsetters are now taking to Instagram to share their style with the world. 

From marquees influencers to up-and-coming creatives, these 33 London fashion bloggers are worth keeping an eye on for a daily dose of streetwear inspiration. 

From designer labels to thrift store finds, each of these stylish individuals bring something unique and inspiring to the table that will keep you coming back for more.

#1. Samantha Maria

Instagram: 445K followers – ER: 1.2%

Samantha is a fashion and style guru, as well as the co-founder of the clothing brand Novem & Knight. 

She is a content creator and beauty expert, providing personal style inspiration, daily outfit ideas, lookbooks and beauty tips. 

Samantha is the go-to person for fashion and style advice in the blogosphere.

She consistently provides accessible, budget-friendly options while also expressing admiration for unique designer pieces and accessories, resulting in a brand that is both relatable and inspirational.

#2. Lydia Rose

Instagram: 2.8M followers

Fashion Influx is the go-to for beauty advice, stylish styling lookbooks and shopping hauls – all thanks to fashionista Lydia Rose and her iconic styling videos. 

With a devoted following, she is the perfect source for the latest on high-street fashion.

Lydia has collaborated with acclaimed brands like Oh Polly, ASOS, Gymshark, and Very to showcase the varied approaches to dressing up your wardrobe.

#3. Hannah Crosskey

Instagram: 124K followers

If you’re a fan of minimalism, then you’ll love Crosskey based in Brighton. Imagine a world of pastels and monochrome when you close your eyes – that’s what you’ll find with Crosskey’s feed.

#4. Bettina Looney

Instagram: 147K followers

Bettina Looney, born in Ocala but now based in London, has a wardrobe that will have you going crazy for its immaculate style. Anything she doesn’t already have, you won’t want.

Among her posts of enviable fashion, accessories, manicures (and more), Looney’s feed also showcases some real life moments from her vacations and her upcoming wedding.

#5. Lucy Williams

Instagram: 527K followers

The Londoner Lucy exudes effortless elegance with her perfect, tousled beach waves and summery look all year round. Her globetrotting lifestyle adds to her chic, understated style.

For the past two years, Missoma jewellery – an affordable and stylish brand – has collaborated with her to create a collection of pieces inspired by natural wonders.

#6. Yanin Namasonthi

Instagram: 123K followers

Six years ago, Yanin began her journey with a Tumblr account where she shared her daily looks. 

Fast forward to today, and I Dress Myself is now a well-known destination for fashion, beauty, and travel. 

She has collaborated with some of the biggest names in the industry such as YSL beauty, Topshop, Missguided, H&M, Nike, Converse, and even launched her own jewellery collection with Astrid & Miyu in 2017.

#7. Tamara Kalinic

Instagram: 1.4M followers

Named as an influencer of the Year by Elle Style Awards, Kalinic, a Serbian native, initially moved to London to become a pharmacist – a goal she accomplished – before choosing to dedicate her time to blogging.

Luxurious getaways, designer attire and a highly selective feed; this is the ultimate way to escape reality.

#8. Natasha Ndlovu

Instagram: 113K followers

Ndlovu’s career in fashion began when she graduated from the University of British Columbia with a degree in Visual Arts. 

This prompted her to start her blog, Bisous, in 2013. Not simply a “pretty face”, she is also multilingual, being fluent in English, French, Spanish, Russian, and Ndebele.

As the creator of Vintage Assembly, she often showcases items from the store which meticulously select vintage pieces from all over the world and restore them to be suitable for today.

#9. Yasmine Chanel

Instagram: 565K followers

Yasmine Chanel, a London-based Fashion Influencer, has amassed a huge following of 565k on Instagram. 

Her style has been praised, not only by her fans, but also by fashion journalists who find her fashion choices to be truly gorgeous.

#10. Georgie Clarke

Instagram: 630K followers

Georgie Clarke is a London-based fashion influencer with a bold and sporty sense of style. 

Recognised for her appearance on ITV2’s ‘Survival of the Fittest’, she runs a YouTube channel and Instagram profile with a following of 600k+.

#11. Suleman Kudus

Instagram: 48.3K followers

Suleman Kudus, a Fashion and Lifestyle Blogger based in London, has a growing fanbase of 48k and is rapidly becoming a public speaker and brand consultant, inspiring many men.

#12. Vicky Pattinson

Instagram: 5.3m followers

Vicky Pattinson is a renowned television media personality and fashion influencer, who came into the limelight with her appearance in the “Geordie Show”. 

She further gained fame and recognition when she emerged as the winner of the show ‘I’m a Celebrity…Get me Out of Here!’. 

Her unique style has inspired a lot of women in London.

#13. Oliver Proudlock

Instagram: 677K followers

Oliver Proudlock is a London-based Fashion Influencer and renowned social media celebrity who gained recognition through his regular appearance on the popular television series ‘Made in Chelsea’. 

Having completed his degree in Fine Arts, he established the fashion label ‘Serge DeNimes’ that reflects his passion for fashion, travel and lifestyle.

#14. Chloe Sims

Instagram: 1.2M followers

Chloe Sims is a well-known Fashion Influencer in the UK, formerly featured on the TV series “The Only Way is Essex”. 

She has a huge following on Instagram of over 1.2 million followers, and runs her own salon “Chloe’s Beauty Bar” based in Essex. 

Her content covers fashion, beauty and lifestyle, and she is very active in her social media posting.

#15. Kayleigh J Couture

Instagram: 212K followers

Kayleigh J Couture is a London-based Fashion Influencer with a unique personal style that combines athleisure, sporty and grunge looks, with a touch of casual. 

With an impressive following of 212k on Instagram, she produces on-trend content for her followers.

#16. Rowan Row

Instagram: 1.6M followers

UK-based Rowan is a fitness and fashion aficionado, striking a balance between his passion for style and his commitment to a healthy lifestyle.

In addition to modelling and becoming a fitness and diet instructor, Rowan has also explored his love for dancing. 

Rowan’s style is ‘simple but significant’, and he always aims to create content that resonates with his audience. His blog, YouTube and social channels cover fashion, fitness, grooming and lifestyle, and also offer a glimpse of his life. 

Rowan was recognised for his fashion prowess in 2018, winning the Fashion Category of the Influencer Awards Monaco.

#17.  Sem (dapperclassic)

Instagram: 109K followers

Dapper Classic is a source of daily style advice, helping men to stay sharp and sophisticated with timeless outfit combinations featuring suits, jackets, shirts, ties and shoes. 

His goal is to provide inspiration and tips for creating stylish looks for any occasion.

#18. Ali Gordon

Instagram: 725K followers 

He is an acclaimed men’s lifestyle and fitness blogger, having captained his own blog and Instagram account to cultivate a balanced mix of fitness advice, food concepts, grooming suggestions, and travel experiences. 

His highly-regarded blog has drawn the attention of major brands like Armani, Hugo Boss, and Land Rover, who have sponsored him for his work.

#19. Emma Hill

Instagram: 837K followers

Emma, a renowned style guru, has made a name for herself by displaying fashionable ensembles on her blog. 

Her signature style, together with her streetwear-inspired fashion, has attracted a significant following on social media. 

Along with her blog, Emma has a YouTube channel featuring vlogs, hauls, and lookbooks.

#20. Ella Louise

Instagram: 143K followers – ER: 0.78%

Ella is a sustainable fashion designer who handcrafts each of her products, giving them an individualistic identity which goes against the grain of unethical practices of many current clothing labels. 

Her mission is to make the most of existing materials and transform them into something extraordinary, stylish, and sustainable. 

Ella believes that expressing yourself ethically and sustainably can never be undervalued.

How to start a fashion blog in UK

As a fashion enthusiast in the UK, you may be considering starting your own fashion blog. 

Having a fashion blog is an excellent way to express your personal style and share your views on the latest trends with an online audience. 

Creating a successful fashion blog in the UK requires planning and dedication, so it’s important to ensure that you have all the right information before beginning this project.

Step 1: Research

When starting a fashion blog in the UK, research is key. 

Start by identifying your niche and target audience. 

This will help you create content that is tailored to your readers’ needs and interests. 

You can find inspiration from other successful fashion blogs in the UK, but make sure to put your own unique spin on it.

Next, research the latest trends and styles in the UK fashion industry. 

Keep up-to-date with seasonal changes and new collections by attending fashion events, reading industry publications, and following influential figures on social media platforms like Instagram and Twitter.

Additionally, researching keywords related to your niche can help improve your search engine optimization (SEO) rankings. 

Use tools like Google Keyword Planner or SEMrush to identify popular keywords within your niche that you can incorporate into your blog posts for better visibility online.

Remember that research never stops when it comes to blogging. 

Continuously gather feedback from readers and stay up-to-date with industry changes to keep growing as a blogger. 

Step 2: Pick a Platform

Once you’ve decided on your niche, it’s time to choose a platform for your blog. 

There are many options available like WordPress, Blogger or Squarespace. 

You should consider which platform best suits your needs and budget as well as how user-friendly it is for blogging beginners. 

It’s also worth considering if the platform allows for customization and integration with social media platforms.

The niche and platform can make or break your success when starting a fashion blog in the UK. 

Take time to research different niches within the industry and find a blogging platform that works for you – this way you’ll set yourself up for success right from the start! 

Step 3: Build Brand Identity

One of the first steps in this process is to get hosting for your website and register a domain name that reflects your personal style or niche within the fashion industry. 

This will help establish credibility with readers and create a professional image for your blog.

Next, it’s important to consider visual branding elements such as logos, color schemes, typography, and imagery. 

These should be consistent across all platforms where your blog is represented, including social media channels like Instagram and Twitter. 

Your logo should be simple yet memorable so that readers can easily recognize it when they see it online or in print.

Finally, make sure that your content aligns with your brand identity. Whether you’re focusing on sustainable fashion or streetwear trends, be sure to create content that speaks directly to your target audience and reflects the personality of your brand. 

This will help build trust with readers over time and establish yourself as an authority in the fashion blogging world. 

Step 4: Create a Content Plan

One of the most important aspects of a fashion blog is a content plan. 

This will help you stay organized and ensure that you are consistently publishing high-quality content that resonates with your audience. 

The first thing you should do is brainstorm topics that align with your niche and target audience. 

Consider what kind of content your readers would find valuable, such as fashion tips, outfit inspiration, or trend reports.

Next, create a content calendar to map out when you will publish each piece of content. 

This will help you stay on track and ensure that you are not missing any important dates or events in the fashion industry. 

You can also use this calendar to plan out social media posts and other promotional efforts.

Finally, consider collaborating with other bloggers or brands in order to expand your reach and provide more value to your readers. 

This could involve guest posting on another blog, partnering with a brand for sponsored content, or participating in collaborative campaigns with other bloggers in your niche.

Step 5: Promote Your Blog

You can do this by sharing your blog on social media platforms such as Instagram, Twitter, and Facebook. 

Consider investing in paid advertising to increase the reach of your posts and grow your following. 

It’s also important to engage with other bloggers and comment on their posts to build relationships within the blogging community.

Another effective way to promote your blog is through collaborations with other bloggers or brands. 

Partnering with a brand allows you to showcase their products while promoting your own blog at the same time. 

Guest posting on other blogs in the fashion industry is also a great way to expand your reach and gain new readers.

Remember that building a successful blog takes time and consistent effort, so don’t get discouraged if you don’t see results right away. 

Keep producing high-quality content, engaging with your audience, and promoting your work through various channels, and eventually, you’ll begin to see growth in both traffic and engagement on your fashion blog.