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7 Easy Steps to Start an Online Business in London

London is a thriving city with a large population of 8.982 million (2019) people. This makes it an ideal place to start an online business. There are many potential customers and clients in the city, and the infrastructure is in place to support businesses of all types.

Starting an online business in London is also a good option for those who want to be their own boss. There are many opportunities to be successful, and the city offers a supportive environment for entrepreneurs. There are plenty of resources available to help new businesses get started and grow.

So, if you are thinking about starting an online business, London is a great option. The city has a lot to offer businesses of all types, and there are many opportunities for success. With the right planning and effort, you can make your online business thrive in London.

That said, here are the steps you can take now to start your own online business in London.

Research your idea

The first thing you need to do when starting an online business in London is to do your research to ensure that your idea is feasible and that there’s a demand for what you are selling.

To start, you can search for similar businesses online and see how they are doing. Look at their website, their social media presence, and any reviews or testimonials they may have. This will give you a good idea of what it takes to run a successful online business in your industry.

In addition to researching your industry, it is also important to research your target market. 

  • Who are you selling to? 
  • What are their needs and wants? 
  • What are they willing to pay for your product or service? 

Answering these questions will help you create a marketing strategy that will reach your target market and encourage them to buy from you. 

Choose your online business model

Turns out, there are a few different ways to make money online in the UK. 

The first is to sell products or services directly from your website. This is called e-commerce. The second way is to sell advertising space on your website. This is called affiliate marketing. And the third way is to create a digital product, like an eBook, and sell it online.

Which online business model is right for you? 

That depends on a few things, like what you’re selling, how much traffic your website gets, and whether or not you have a big email list.

If you are selling physical products, then e-commerce is probably the way to go. You’ll need to set up a shopping cart and payment processing system on your website, but it is worth it because you’ll be able to keep all of the profits from your sales. 

If you are selling digital products, like eBooks or courses, then affiliate marketing might be a better option. 

You can find people who are already selling similar products and offer to promote their products on your website in exchange for a commission on each sale that you make. 

And if you have a big email list, then you could sell advertising space in your emails. This is called sponsored content and it can be a great way to make money if you have a large audience that is interested in what you have to say.

Set up your website

Once you know how your business is going to generate income, the next thing you need to do is set up your website. This may seem like a daunting task, but with a little bit of planning and some help from a web developer, it can be easily accomplished.

The first step is to choose a domain name for your website. This is the address that people will type into their browser to reach your site. 

Try to choose something short and memorable that accurately reflects the products or services you offer.

Once you have your domain name, you’ll need to find a web hosting service. This is where your website’s files will be stored and accessed by visitors. There are many different web hosting services available, so do some research to find one that meets your needs and budget.

Talking of budget, Truehost Cloud has one of the best web hosting services here in the UK.

Imagine hosting a website for as low as £1 per month!

Learn more here.

Finally, you’ll need to design and build your website. 

You can either do this yourself or hire a web developer to create a site for you. If you’re not familiar with website design, it is probably best to hire someone who is. 

Otherwise, there are plenty of resources available online that can help you get started. And it can be as simple as installing a WordPress theme and customizing it to fit your brand and taste.

Add an optimized sales copy to your site 

When it comes to starting an online business in London, one of the most essential steps is to add optimized sales copy to your site. This will help you attract more customers and convert more sales.

Here are a few tips for creating optimized sales copy:

a). Use persuasive language

Your sales copy should be designed to persuade your target customer to buy from you. Use powerful words and phrases that will make them want to take action.

b). Highlight your unique selling points

What makes your business unique? Why should someone buy from you instead of your competitors? Be sure to highlight these points in your sales copy.

c). Focus on the benefits, not the features

Your customers care about how your product or service will benefit them, not so much the features. Make sure your sales copy focuses on the benefits of what you’re offering. 

d). Use testimonials

If you have any customer testimonials, be sure to include them in your sales copy. These can be extremely powerful in persuading others to buy from you.

e). Make it easy to take action

Your sales copy should always include a call-to-action (CTA) telling the reader what they need to do next. Make it large and noticeable, and use persuasive language to encourage them to take action now.

The goal of this is to turn your website into a sales machine, so make sure your sales copy is well-written and persuasive. With these tips, you should be on your way to increasing your online sales in no time.

Comply with online business legal regulations 

When it comes to online businesses, there are a few legal regulations you need to be aware of. 

First and foremost, you need to have a valid business license in order to operate legally. You also need to make sure your website is compliant with the UK’s Data Protection Act. Lastly, you need to ensure that all the content on your website is accurate and up-to-date.

If you are not sure where to start, the best thing to do is consult with a lawyer who specializes in online businesses. They will be able to advise you on all the legalities you need to take care of. 

Another great resource is the UK government’s website, which has a section dedicated to online businesses. Here you will find all the information you need on how to set up and run your business legally.

Create social media accounts for your online business

There are a number of social media platforms that can be used to help promote your online business in London. 

Facebook and Twitter are two of the most popular, but there are also other platforms such as LinkedIn, which can be used to connect with potential customers and clients. 

It’s important to create accounts on all of these platforms and to regularly update them with fresh content. This will help to ensure that your online business is seen by as many people as possible.

But before you create any accounts, first figure out where your target customers hang out online. 

For example, if you sell handcrafted jewelry, then Pinterest would be a great platform to use.

Start driving traffic to your website

Assuming you have a website ready to go, the next step is to start driving traffic to it. There are a number of ways to do this, but some of the most effective include:

  • Search engine optimization: This is the process of making your website more visible on search engine results pages. This can be done through optimizing your website content, building backlinks, and other tactics.
  • Social media marketing: This involves using social media platforms like Facebook, Twitter, and Instagram to promote your website and its content. This can be done through creating and sharing engaging content, running ads, and collaborating with influencers.
  • Paid advertising: This is a paid method of driving traffic to your website. You can do this by buying ads on search engines or social media platforms, or by using retargeting ads. 
  • Email marketing: This involves using email to promote your website or its content. This can be done by sending out regular newsletters, or by running email campaigns.

Remember, the more eyeballs on your website, the more chances of making a sale.

5 Best online business ideas in London

Now that you know how to start an online business in London, here are some of the ideas to consider:

E-commerce: online shopping and delivery businesses

E-commerce businesses have been booming in London as of late. With the city being a hub for business and technology, it is the perfect place to set up an online shop. There are many advantages to having an e-commerce business in London. 

The first is that there is a large market for online shopping. With the population of London being over 8 million, there are a lot of potential customers for your business. 

Secondly, there is a lot of competition in London when it comes to e-commerce businesses. This means that you will have to be creative and stand out from the rest in order to succeed. 

Finally, London is home to some of the world’s leading technology companies. This gives you access to the latest tools and technologies that can help you grow your business.

Digital marketing: help businesses promote themselves online

If you are looking to start a business in London, why not offer digital marketing services? In today’s world, nearly all businesses need some form of digital marketing, and as a result, there is a lot of demand for these services.

There are many benefits to starting a digital marketing business. 

First of all, it can be quite profitable. Secondly, you have the flexibility to work with clients in a variety of industries. Thirdly, you can choose to work with local businesses or international companies – or both!

If you’re thinking about starting a digital marketing business, there are a few things you should keep in mind. 

  • Have a strong understanding of the various digital marketing channels. 
  • Invest in some good quality tools and resources.
  • Build up a strong network of contacts.

Web design and development: build websites for businesses

As the capital of the United Kingdom, London is a hub for businesses of all sizes. If you’re looking to start your own online business, offering web design and development services to clients in London is a great way to get started.

There are a few things you’ll need to do in order to be successful in this venture. 

First, you’ll need to build up a portfolio of work that you can show potential clients. You can do this by working on personal projects or by taking on small jobs for friends and family. Once you have a portfolio of your best work, reach out to businesses in London and offer your services.

Another important thing to keep in mind is that web design and development trends change rapidly. To stay ahead of the curve, it is important to keep up with the latest news and developments in the industry.

Social media management: help businesses grow their online presence

As a social media manager, you would be responsible for creating and managing social media accounts for your clients. This would involve creating content, scheduling posts, engaging with followers, and monitoring analytics.

Starting a social media management business is a great way to be your own boss and make money from home. If you are interested in helping businesses grow their online presence, then this could be the perfect opportunity for you!

Online courses and coaching: share your expertise with others

For this to work, you need to make sure that your target market is willing to pay for your courses or coaching. There are a lot of free online courses and coaching programs available, so you need to be able to show potential customers the value of your services.

You also need to have a clear idea of what your courses or coaching will entail. What topics will you cover? How will you structure your content? What delivery methods will you use?

And then sit down and produce your best work. Remember, clients buy results!

Final thoughts

As you can see, it is pretty easy to start an online business in London. And there are also many options for marketing your business online, including social media marketing, search engine optimization, and pay-per-click advertising.

The most important thing is to get started and to keep moving forward. The best way to do this is to have a clear plan and to set realistic goals. Once you have a plan in place, it will be much easier to take action and make your business a success.