Blogging in the UK is a means to express your thoughts and ideas online. It is a great way to build an online community and give your voice a platform.
Anyone can start a blog, whether as a hobby or as a means to generate income so long as they have an internet connection.
Over the years, blogging has grown in popularity in the UK and today there are thousands of regular bloggers who are thriving in a variety of niches.
There are several platforms available to help you get your blogging career started. Even if you don’t know how to code, these platforms make it easy to put up a blog online. They include OLITT, Blogger, WordPress, Wix, and many more.
If you are planning to start blogging, you should stay current on the most recent blogging facts and statistics. This helps identify gaps and provides you with new approaches to avoid falling behind the competition. Below are updated blogging statistics for 2022.
General Blogging Statistics
Currently, there are more than 600 Million blogs online. You might be wondering how your blog would stand out in the crowded market.
Well, there are 5 billion internet users worldwide, despite the vast number of blogs that are already available. This is the same as 63% of the entire world’s population. Again, the number of internet users keeps increasing daily.
Over 1.93 Billion websites are available online, although this number changes daily as new ones are launched and others are lost if they are not renewed when necessary.
Do people still read blogs?
You could be wondering if people still read blogs if you’re a blogger or thinking about creating one. Certainly, blogs are still read today. Google gets more than 2 Trillion searches per year worldwide.
- 77% of internet users read blogs.
- Surprisingly, even school-age kids read blogs. According to a 2019 study conducted in the United Kingdom, 27.4% of school children between the ages of 8 and 16 read blogs.
- 40% of UK bloggers report that the size of their audience is between 1,000 and 10,000 visitors and 10% of bloggers have over 50,000 visitors.
- Every day, almost 7.5 Million blog articles are created. Only 1% of bloggers post several times throughout the day, 3% of bloggers create once a day, and 61% post once a week.
- Blog posts are among the most shared content online. They have been rated as the 5th most trusted source for accurate online information.
- An online survey shows that 68.5% of people think blogs add credibility to a site.
- 53.3% of bloggers are aged 21-35 years.
- Most bloggers take over 4 hours to write a single blog post.
- 34% of all bloggers have been blogging for less than 12 months
- 60% of blogs write guest posts for other blogs.
- The first major personal blogger started in 1994. There were 23 blogs on the internet in 1999
To stay ahead of the competition as a blogger, you must regularly stay informed about the newest trends, share trending content, and do time-relevant data analysis.
Discover what is effective for your competitors and implement it.
- The ideal blog titles should be 6-14 words long.
- Blogs with images have more than 65% higher retention for visuals and also get 94% more views than those with text alone. 71% of bloggers use visuals as part of their marketing strategy. 19% of bloggers are now including videos in their typical blog posts.
- For 55% of bloggers, blog posts with at least 2,000 words produce significant results. The average blog post is 1500 words in length. However, longer posts of more than 2600 words get the most shares.
- Up to 77% more inbound links are present in longer blog posts compared to shorter ones. Companies that blog have 97% more backlinks than companies that don’t.
- When you publish 21 to 54 blog posts, your blog’s traffic generation can rise by as much as 30%.
- 33% of all Google search results come from long tail keywords. 17% of blog post titles are “how to” headlines and headlines with question mark gets 23.3% more social shares.
- 70% of all bloggers say they now prioritize content quality over quantity.
- 41% of bloggers are conducting and publishing original research.
Blog Reading Habits Statistics
It is very essential as a blogger to understand the blog reading habits of your audience. This helps you understand what your target audience loves. The length of the content and also how to put the content for them to be able to read through.
Blog readers spend approximately 37 seconds reading a blog post. People read blogs to learn new things or to find answers to problems they are having. The majority of these individuals only scan for the information they need.
- 7 minutes is the preferred reading time for blogs.
- Most people prefer reading blogs from 7 am to 10 am. Only 40% of blogs are read at night
- 72% of readers prefer to watch video content than reading text.
Blog Marketing Statistics
Your blog needs to be promoted if you want to attract a huge readership. For a blog to be discovered, it needs to be marketed.
- The most common method for increasing blog traffic is through social networking. 97% of bloggers use social media to promote their blog posts and 66% do so using email marketing.
- Page views, shares and likes, and time spent on pages are currently the top 3 measures of blogging success.
- Over two-thirds of bloggers haven’t updated their blogs in over a year. Only one-third of bloggers regularly check their blog traffic analytics. A business that maintains blogs gets up to 55% more visitors.
- 59% of people will share an article without reading it first if ever.
- 21% of high-income bloggers focus more on marketing than content.
- 41% of bloggers collaborate with influencers to get better results.
- Blog titles with a minimum of 8 words have a 21% better click rate and those with colons or hyphens have a 9% higher click rate.
- 53% of bloggers that always do keyword research report strong results.
- 68% of bloggers rely on SEO for traffic.
Over the past year, there is been a 93% increase in blogs using promotional techniques to drive traffic to their posts including paid ads. Bloggers who use paid advertising to promote their content are 67% more likely to be successful.
70% of consumers would rather read a blog post about a business than watch an advertisement
Blogging Statistics for Marketers
Over 90% of B2B marketers use content marketing. Websites that contain blogs get an average of 434% more indexed pages and up to 97% more inbound links than sites without blogs.
- Marketers who blogs are 13 times more likely to see a positive return on their investment.
- Around 60% of marketers don’t write fresh content but re-use old articles up to three times.
- Blogging is a vital content marketing strategy for 53% of marketers. 41% of marketers that incorporate blogging say it has improved the quality of their leads.
- 57% of marketers say they have gained customers specifically through blogging. Blogs affect customers’ buying decisions as 47% of them go through 3 to 5 blog posts before buying process.
- 44% of marketers say that creating high-quality blog content is their main challenge.
Blogging Revenue Statistics
While some people take blogging as a hobby, it is a source of income for the majority. Blogging has become a lucrative career for many people. Two-thirds of all bloggers start blogging to generate income.
- Companies with a blog generate 67% more leads than those without one. Compared to companies with four monthly blog articles, those with 16 or more per month earn 4.5 times more leads.
- Only 4% of bloggers make six figures per year from blogging
- The average annual salary for a blogger is $50,402
- 45% of bloggers earning $50,000 a year are more likely to sell their products or services
- Finance blogs make the most money.
- Only 17% of bloggers can sustain their lifestyle or support their families with their blogs.
- 81% of bloggers never make $100 from blogging and 69% of bloggers earn nothing from their websites and blogs.
- In the UK, 16% of top earners make between 3,000 to 5,000 pounds per month.
Affiliate marketing is the second most common way for bloggers to monetize their sites after Google AdSense. However, AdSense comes in third place among high-earning bloggers, who are 2.5 times more likely to offer their goods or services than to use AdSense.
It is entirely feasible to support oneself financially by blogging, which might be financially lucrative. Successful bloggers can make millions of dollars from their blogs. For example, Arianna Huffington reportedly earns $14 million each month.
These blogging statistics will aid in your understanding and help you get ready for an enjoyable blogging experience. You can see from the data that blogging is still very much active and relevant today.